mascaras for straight lashes

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is:
A spectacular waterproof mascara formula that curls lashes and adds volume.

What it does:
This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power of Diorshow Iconic mascara.The curved brush, inspired by professional hair care curling tools, styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging, and the revolutionary formula creates instant oversized volume and curl day after day.

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus

What it is: A lengthening and volumizing mascara designed to deliver sexy, extension-effect lashes that curl with every coat.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Biotin: Supports strong, healthy-looking lashes.
- Collagen: Visibly boosts lash volume.
- Peptides: Enhance the look of lash length and fullness.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Meet the ultimate mascara, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.

What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.

Clinical Results: On the panels that tested the Love The Lift mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume

What it is:
A go-to makeup remover that gently erases long-wearing eye and lip makeup without tugging skin.

What it does:
This eye and lip makeup remover leaves nothing behind. It effortlessly dissolves long-wearing makeup, even waterproof mascara. This gentle formula is tug-free, non-irritating, and non-stinging.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This eye and lip makeup remover leaves nothing behind. It effortlessly dissolves long-wearing makeup, even waterproof mascara. This gentle formula is tug-free, non-irritating, non-stinging, and oil-free.

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.
- Rice Protein: Helps to promote hair health.
- Panthenol: Derived from vitamin B5, helps to condition and nourish.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know