Navigating the world of makeup as you embrace your 30s can be an exciting journey of self-expression and confidence. It's a time when many women seek products that enhance their natural beauty while catering to evolving skincare needs. From velvety foundations that provide a flawless finish to vibrant eyeshadows that make your eyes pop, makeup for women over 30 is all about finding the perfect balance between sophistication and playfulness. Discover a curated selection that emphasizes radiant skin, long-lasting wear, and timeless elegance, helping you achieve stunning looks for any occasion.
Size: 1.1 oz/ 32.5mL·ITEM: 2575330
Color: Juice Boost - warm copper/bronze for all skin types
$34.00
Skincare makeup glow product! Def amazing stans alone product & under makeup for a skin like healthy glow! ...I use this for a extra bump of glow on the skin alone or under makeup for a brightening glowy base!
What it is: A skincare-infused, radiant priming serum that hydrates, preps, and protects skin for a lit-from-within glow.
Finish: Radiant
Skin Type: Normal, Oily, Dry, and Combination
Concerns: Dryness, Pores, and Uneven Tone
Highlighted Ingredients:
- Vitamin C: Visibly brightens dullness and protects skin from free radicals.
- Niacinamide: Minimizes the appearance of pores.
- Hyaluronic Acid: Hydrates and visibly plumps fine lines and wrinkles.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan.
$32.00
Absolutely love this!!! I use it under makeup for a more dewy look, or on its own to give myself a natural glow....I also use it without makeup for a smooth and healthy glow!
What it is: A lightweight and hydrating Korean priming serum hybrid with Diamond Mineral Powder for visibly smooth and long-lasting makeup wear.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness, Dullness, and Uneven Texture
Formulation: Serum
Highlighted Ingredients:
- Diamond Mineral Powder: Creates a visibly translucent glow and smooths skin’s appearance.
- Light Fit Prep Technology: Helps makeup last longer.
- Ceramide Hydration Gel: Delivers and locks in moisture for an oil-water balance.
Ingredient Callouts: Free of parabens
ITEM: 2084036
Color: WN 115.5 Mocha - deep, warm-neutral undertones
$39.00
I've used Clinique products for over 30 years and this one does what it promises. ...Great coverup for women of color!
What it is: A dermatologist-developed foundation that create a brighter skin tone, while its creamy formula hydrates and smooths the look of skin.
Coverage: Medium
Finish: Natural
Formulation: Cream
Skin Type: Normal, Dry, Combination, and Oily
SPF: SPF 15
Ingredient Callouts: Free of parabens and phthalates.
Size: 0.282 oz / 8 g·ITEM: 2701753
Color: Peach - soft, warm peach
$53.00
““Gifted by Bobbi brown” My skin really love this product! a makeup no makeup for your day to day because your skin doesn’t feels heavy with this powder!! ...I use this finishing powder after applying my makeup for a perfect set! Gifted by Bobbi Brown.
What it is: A multitasking finishing powder that hydrates, visibly refines skin tone, and absorbs oil all day for a balanced complexion with a fresh, healthy, and even-toned look.
Coverage: Light
Finish: Natural
Formulation: Powder
What Else You Need to Know: Powered by vitamin B5 and Hydro-Soft Powder Technology, this setting powder locks in moisture, boosting hydration over time, while delivering blurring benefits and all-day oil absorption with a silky-soft finish. It also visibly refines skin tone and flexes to suit a range of skin tones.
Clinical Results: In clinical testing on 25 women:
- The formula boosted hydration in 7 days
Size: 0.25 oz / 7.2 g·ITEM: 2596831
Color: 17 - deepest with neutral warm undertones
$33.00
- after trying many concealers this one is my favourite (tried Nars - good but a little dry; tried tarte - horrible packaging so 30%+ product wastage) + a little goes a very long way - I apply to face with my fingers (dab dab dab) and lock it in with kat von d lock it setting powder - I like the colour for my skin tone (light/medium brown) - it stays put!...Disclaimer I did not buy this product I received it for free for testing purposes only and this review is 100% my own.
What it is: A creamy, skin-like, medium-to-full-coverage concealer that visibly conceals, brightens, and lifts eyes and face, available in 30 waterproof shades with up to 16 hours of wear.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Hyaluronic Acid: Hydrates skin and revitalizes the outer, visible layers.
- Niacinamide: Smooths.
- Golden Vitamin C: Visibly brightens.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar
Size: 0.3 oz / 11 g·ITEM: 2646685
Color: 2Y30 Warm Sand - medium skin tones with yellow undertones
$44.00
I received this product from Makeup For Ever and Influenster in exchange for my honest review. ...I have fallen in love with this powder. It comes in over 30 shades, and depending on what method you use to apply it, it can be anywhere from light to full coverage.
What it is: A multi-purpose, lightweight powder with buildable coverage that blurs the look of imperfections and mattifies skin for up to 24 hours, with no caking or creasing.
Coverage: Full
Finish: Matte
Formulation: Pressed Powder
Highlighted Ingredients:
- Trio-Blur Complex: Visibly reduces the appearance of texture immediately and for up to 24 hours.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan.
Size: 0.84 oz/ 25 mL·ITEM: 2326965
Color: 30 P - for medium skin with pink undertones
$22.00
caters to every skin tones undertone beautifully which is hard to find for women of darken skin tones. This foundation is best applied with The Best Skin Ever foundation brush, glides on smoothly, no blotches or uneven application, skin-like finish with the prefect coverage. ...Perfect for a hard match!...It’s enough coverage but not heavy! I love this makeup. For the price you won’t find anything better
What it is: A medium-coverage, natural-finish foundation with a long-wearing, anti-pollution formula that hydrates skin for up to 12 hours and is infused with skincare benefits.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Hyaluronic Acid: Hydrates.
- Red Algae Extract: Hydrates.
- Brown Algae Extract: Provides an anti-pollution protective shield.
What Else You Need to Know: Best Skin Ever Liquid Foundation delivers a second-skin effect and provides lasting hydration, while covering imperfections. Its formula is clinically shown to reduce signs of stress/fatigue, and usage over time is proven to make skin smoother, more even, and more radiant.
Size: 1.01 oz/ 30 ml·ITEM: 2514057
Color: 3Y40 Warm Amber - for medium to Tan skin tones with yellow undertones
$47.00
I received this free to try from influenster and makeup for ever in exchange for my honest review. ...Must have for combo skin...I use it for couple months and it is amazing! I have combo skin, I always prep it with some cream.
What it is: An undetectable liquid foundation that blurs and covers imperfections for up to 24 hours, powered by a micro-skin system that syncs with the skin for true-to-skin finish.
Size: 0.26 oz / 7.5 g·ITEM: 2667541
Color: 65N Deep - deep, neutral undertone
$22.00
This totally settle your makeup for long long long hours, just match your shade properly....This matte press powder is amazing! As a 30 plus year old mom I stay away from pressed powders because they crease me up BUT this one left me with a flawless finish.
What it is: A medium-to-full buildable coverage, long-wearing matte powder foundation that is formulated to even skin tone, smooth imperfections and control shine up to 8 hours.
Coverage: Full
Finish: Matte
Formulation: Pressed Powder
Size: 0.07 oz/ 2 g·ITEM: 2308567
Color: Original - translucent
$21.00
I was using the illuminating Mineral Veil over my bare escentuals foundation..but read where Chloe Severingy said stay away from glitter if u are over 30. ...No creases and not cakey. For the first time in over 30 years, I no longer race upstairs upon gettting home to wash off my makeup.
What it is:
A weightless mineral setting powder that extends makeup wear while bluring and minimizing the appearance of fine lines and pores with no flashback.
What it does:
In a range of shades and finishes, Mineral Veil® Setting Powder is our cult favorite setting powder, versatile enough for all skintones and skin types. The light-as-a-feather, super smooth formulas blend onto skin without smudging the makeup you’re already wearing. Sheer and never cakey, Mineral Veil® Setting Powder weightlessly blurs and minimizes the appearance of fine lines and pores, whether it is applied over makeup or onto beautifully bare skin.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates