Lipsticks For All Skin Tones

What it is: A fully loaded, nude cocoa color designed to be universally flattering, delivering insane payoff and a bold, buttery texture.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Ditch those basic, boring nudes and indulge in this ultra-decadent, chocolate-scented, rich, and creamy lipstick. These fully loaded, medium-to-full coverage nudes were designed to be flattering on all skin tones while delivering insane payoff in a buttery texture.

What it is: A ​hydrating, comfortable, high-payoff lipstick formulated with vitamin E for a smooth, satin finish.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:

- Vitamin E: Nourishes and soothes lips.

- Plant-Based Candelilla Wax Blend: Conditions and comforts lips.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This creamy, buildable lipstick glides onto lips for max comfort with high-impact pigment that doesn't fade or feather. Formulated with hydrating ingredients like vitamin E and plant-derived waxes, Heirlo

What it is: A lipstick with richly pigmented hues—from vibrant nudes to fierce reds and berries—that pop on darker skin tones, enveloping lips in decadent, head-turning color.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Sunflower Seed Oil: Helps to replenish, strengthen, and soothe dry lips.
- Rosemary Leaf Extract: Nourishing antioxidant that is known for to soothe irritation.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-Free

What it is: A next-gen weightless matte lipstick that’s super comfortable with a soft, suede-like feel and a soft-focus finish.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: The ultra-comfortable, non-drying formula features duo seed oil, which moisturizes and softens lips for a super-sensorial, addictive glide. Blur-filter technology in the form of smoothing gels offers smooth-matte, soft-focus coverage in a single stroke. Twenty gorgeous shades serve all skin tones.

What it is: A skincare-infused statement lipstick, in universally flattering shades, for lips that feel as luxe as they look.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients: 
- Monoi de Tahiti and Chamomile Oil: Nourish and condition.

- Jasmine Flower Wax: Boosts moisture over time.

What Else You Need to Know: This luxurious satin lipstick glides on effortlessly and hydrates for up to 10 hours, visibly improving the condition of lips after just one week. Infused with nourishing floral extracts and jasmine flower wax, the creamy formula resists fading, feathering, and smudging.

What it is: A moisturizing soft-satin shine lipstick with a long-lasting, buildable, formula.

Formulation Type: Lipstick

Benefits: Long-wearing

Highlighted Ingredients: 
- Antioxidant Lipstick Tree: Soothes and conditions while protecting lips from UV damage.

- Light-Diffusing Pigments: Capture and reflect light, imparting a lit-from-within, fuller look.

- Vitamin E and Wax Blend: Hydrates, nourishes, and smooths lips.

What it is: A full-pigment lipstick with brilliant color, control, and comfort for velvety-soft, intensely rich lips that last.
Formulation Type: Lipstick

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: Matte & Satin Velvet Lipstick is perfection in a single swipe: brilliantly pigmented and insanely smooth glide-on, 18 stunning new shades in two featherlight finishes.

What it is: A clean customizable lip palette in four flattering matte-suede shades made with 100 percent natural pigments.

Highlighted Ingredients:
- Plant-Derived Oil Blend: Nourishes, softens, and boosts hydration.
- Biomimetic Peptides: Visibly boost lip volume and firmness.
- Vegetable-Derived Blend: For a clean, cushiony base without the need for preservatives or petrolatum.

Ingredient Callouts: These products are vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Packed with lip nourishing and volume boosting actives that plump and moisturize lips, each Lip Suede shade can be worn alone or custom mixed for endless possibilities.

What it is: A lightweight + long-lasting liquid lipstick that delivers instant shine, glossy lips, and highly pigmented color that stays on for up to 16 hours.

Formulation Type: Liquid Lipstick

Ingredient Callouts: It is also vegan and cruelty-free.

What it is:
A matte lipstick that features a long-lasting, buildable, and hydrating formula