Lavender Eye Makeup for Blue Eyes

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.

Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.

What Else You Need to Know: Inspired by the award-winning Lila Palette, this eyeshadow palette offers a vibrant mix of vivid violets, pastel lavenders, rich fuchsias, and warm pinks in NATASHA DENONA’s iconic, pro-level formulas. Her dedication to quality has held commonly tricky-to-use, dry purple pigments to a new luxurious standard with the debut of her silky matte formula, an ultra-soft, highly pigmented shadow with seamless blendability and one-stroke opaque coverage. Th

What it is: A range of colorful, ultra-pigmented, waterproof pencil eyeliners that feature matte, shimmer, and glitter finishes and provide up to 12 hours of wear.

What Else You Need to Know: These classic pencil eyeliners deliver intense and luminous color with just one stroke. Available in a fun array of colors and finishes, the formula creates a flawless line, adding beautiful dimension and definition to your eyes.

What it is:
A curated collection of waterproof eye pencils in an array of editorial-inspired shades, featuring pearlescent and matte finishes.

What it does:
The unique PermaGel Utra Eye Pencil formula fuses the precision of a gel and the ease of a pencil for smooth application and the highest level of rich pigmentation. The soft, silicone-enriched, waterproof eyeliner ensures long-lasting definition with a quick swipe that provides an instant, perfectly defined gaze. Once slicked onto the lids, the revolutionary formulation allows ample playtime to smudge and diffuse before setting. The pencil comes in an array of shades and finishes, from classic black and brown to glistening blue metallic.

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Ranging from neutrals to vivid pops of color, these 12 full-pigment, easy-to-blend eyeshadows deliver high color payoff and buildable intensity.

This Palette Contains:
- 12 x 0.04 oz/ 1.13 g Eyeshadows in Smoke (metallic, silverish taupe with green-gold reflects), Moonlight (duochrome lavender with a sparkling pink-opal shift), Fireside (metallic rosy copper with sparkling reflects), Divine (duochrome vivid purple with a sparkling pink-pearl shift), Crown (du

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.

Highlighted Ingredients:
- Jojoba Seed Oil: Helps to nurture and gently moisturize the skin.
- Vitamin E: Acts as a natural antioxidant and helps to reduce free-radical damage.

Ingredient Callouts: Free of talc, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A palette with 10 starlit shadows presented in decadent colors and seductive finishes, ranging from velvet mattes and moonlit metallics to alluring astrals.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Adorn your eyes in this array of nocturnal neutrals designed to sculpt, illuminate, and accentuate in luxurious finishes that glide on flawlessly. Silky smooth textures blend and build beautifully imparting multidimensional brilliance inspiring endless e

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.