Looking to achieve luscious, healthy-looking locks? Look no further than our collection of Keratin Hair Products. Whether you're battling frizzy hair, seeking smoother strands, or simply wanting to strengthen and nourish your hair, these products are designed to deliver salon-worthy results right in the comfort of your own home. Packed with the power of keratin, a protein naturally found in hair, these products work to repair and protect your tresses, leaving them looking and feeling their absolute best. Explore our range of Keratin Hair Products and say hello to hair that's irresistibly soft, shiny, and oh-so-gorgeous.
$40.00
I have fine, curly hair and a lot of it. I used this mousse when transitioning out of my keratin treatment which caused me a lot of hair loss. ...Love this mousse! My hair is flat and straight and this product adds great texture and makes styling easy!
What it is: A weightless mousse that will help you achieve bounce, thickness, strength, and long-lasting, defined style.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Hold & Style Extending
$40.00
Awesome hair product!...I really enjoy the Virtue curl-defining whip, it helps to style my crazy hair. I have a very sensitive skin, so I have to be careful and picky with the hair products. ...Great product...It also contains Keratin which is good for my hair.
What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Frizz
- Dryness
$42.00
Virtue hair products work so well for my fine straight hair without making it heavy or greasy! ...Love this for my fine damaged hair...I’ve tried so many hair products from different hair brands. Everything I’ve tried from Virtue has been amazing and this shampoo certainly doesn’t disappoint.
What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Damage/Split Ends/Breakage
$17.00
Leaves hair silky smooth...This shampoo does a great job at taking my dry and frizzy hair. I have been using Virtue hair products and my hair has honestly never looked better! ...After wash, I air dried without any other additional hair products and my hair felt so smooth and soft.
What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Damage/Split Ends/Breakage
$20.00
I have naturally curly hair and used this to straighten my hair. It was light weight and didn’t e an e my hair feeling filmy or greasy which is something I look for with hair products!...this is one of the best scented hair products i've tried. i've gotten so many compliments from when i've used this!!
What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Shine
- Heat Protection
- Color Safe
$36.00
When I use this, I love that it takes the place of so many styling products. If you're looking for a product that leaves your hair healthier while making your hair look gorgeous at the same time, this is it! ...This new styling cream by Virtue uses their patented alpha keratin 60 Ku which is identical to the keratin that is found in the hair.
What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Shine
- Heat Protection
- Color Safe
$14.00
Great detox shampoo to get rid of any hair spray, hair products, and just gives you an overall cleansing experience if that’s what your looking for....If you are a swimmer, buy this. If you use hair products, buy this. If you want fabulous hair, buy this!
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
$44.00
I tend to get buildup for various hair products, but this gave my scalp a deep clean. ...I have used different supplements and several hair products but nothing worked until I’ve used the Virtue labs flourish hair products.
What it is: This gentle shampoo supports healthy growth and thickness by clearing debris from the follicle, balancing the microbiome, and nourishing hair and scalp with Alpha Keratin 60ku CLINICAL® protein and other fast-acting ingredients. Perfect for anyone with thinning hair.
Hair Type: Fine and Medium
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Thinning
- Scalp Buildup
- Volumizing
$18.00
This is the BEST scented hair product!! It's a very gourmand scent, almost like a caramel cookie. ...smells like candy hair is silky...love this, just starting using this line.smells like the Italian nougat candy(if you have ever had it) I have super long highlighted hair but oily roots.my hair was smooth, shiny with no heavy weigh down.Have bought other products since from this brand. being an Italian Im proud to use this made in Italy line.
What it is: A mask, which is good for all dry hair types, that softens hair, leaving it silky smooth, shiny, and hydrated.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage
$48.00
After years of wearing my hair straight - I finally ventured into letting my thick, coarse hair take it's natural wavy/curly coarse. ...I have wavy hair. I have tried a lot of hair products for curls and this one is the holy grail!
What it is: A silicone-free styling cream that hydrates, softens, de-frizzes, and defines curly and coily hair.
Hair Type: Medium and Thick
Hair Texture: Coily and Curly
Hair Concerns:
- Curl Enhancing
- Dryness
- Frizz