Foundation is a type of makeup that is placed on the face in a liquid, cream, or powder form to give the skin a more even, uniform hue, conceal spots, and, in certain cases, change the tone of the skin. Some foundations can also be used as a base layer for more complicated cosmetics.
ITEM: 1151125
Color: CN 28 Ivory - very fair, cool-neutral undertones
$39.00
What it is: A dermatologist-developed foundation that create a brighter skin tone, while its creamy formula hydrates and smooths the look of skin.
Coverage: Medium
Finish: Natural
Formulation: Cream
Skin Type: Normal, Dry, Combination, and Oily
SPF: SPF 15
Ingredient Callouts: Free of parabens and phthalates.
Size: 1.7 oz/ 50 mL·ITEM: 2475739
Color: 14N Ivory - fair skin with a balance of warm & cool undertones
$42.00
What it is: An iconic foundation just got an upgrade with 46 new shades and an improved oil-free formula for up to 16-hours of lightweight, full-coverage, matte foundation.
Coverage: Full
Finish: Matte
Formulation: Liquid
Highlighted Ingredients:
- Amazonian Clay: Acts as nature's most perfect ingredient for better, longer, truer wear.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This foundation’s skin-mimicking full coverage never cakes or creases and has a soft-matte, never-flat finish that smooths and blurs.
Size: 1.08 oz / 32 mL·ITEM: 2773695
Color: Fair Ivory
$47.00
I love this foundation! I didn't get the right shade but it's easy to mix with other concealers or foundations. ...It feels like skincare while providing the benefits of liquid foundation. IT Cosmetics creams and foundations don't disappoint and this one is no different.
Size: 0.3 oz / 11 g·ITEM: 2646602
Color: 1R12 Cool Ivory - fair to light skin tones with rosy undertones
$44.00
This powder foundation is amazing! I live in a lower latitude city where I sweat a lot during the summer, and most foundations don't last more than half a day. ...I use it for both natural and full coverage makeup looks. This foundation does not make my skin look or feel dry, unlike other powder foundations.
Size: 0.5 oz/ 15 g·ITEM: 2145340
Color: 010 Ivory
$90.00
Note, this is not a foundation!...I thought this was a cushion foundation and purchased it in the shade Ivory. I have been using this for 5 weeks now. ...this is hands down the best foundation I have ever used. Ever since I bought this I have no used any other foundations I own.
What it is: A skincare compact that blurs the look of imperfections and helps minimize visible signs of aging, leaving skin looking flawless.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dark Spots, Pores, and Dullness
Formulation: Lightweight Serum
Highlighted Ingredients:
- Longoza Flower: Renowned for its exceptional, visibly age-defying effectiveness.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, triclosan, and triclocarban.
What Else You Need to Know: The formula visibly corrects an uneven complexion, dark spots, pores, redn
Size: 0.25 oz/ 7 g·ITEM: 1827286
Color: 7 Warm Ivory - light medium, warm undertones
$49.00
Foundation for non-foundation wearers...I have never been a fan of foundation and up until recently, the only thing I wore was moisturizer. ...I'm in LOVE with this foundation!!...Worth every penny. My new #1 foundation.
What it is: A weightless, waterproof foundation with long-wearing, concentrated coverage in a custom, triangular component for fast and easy full coverage on-the-go.
Coverage: Full
Finish: Natural
Formulation: Stick
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of mineral oil, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.
Size: 1 oz / 30 mL·ITEM: 2798601
Color: Neutral Warm Ivory - Extra light, neutral warm undertones
$57.00
This warm ivory suits me perfectly to cover some dark spots and it feels like it lasts all day long!...Perfect match - great for everyday foundation...The shade I got (Warm Ivory ) blends perfectly with my skin tone. By the way the foundation comes in a bottle with a pump dispenser which is great and avoids oxidation.
Size: 1.0 oz/ 30 mL·ITEM: 2422467
Color: CN 28 Ivory - very fair, cool-neutal undertones
$48.00
One of my favourite everyday foundations...I mix this with my other foundations to get the best color but this one is ivory so it's still slightly off. ...I love this foundation! I am 61 and have dry and aging skin! I was never totally happy with the foundations I tried for those issues!
What it is: A 24-hour, full-coverage foundation that quickly perfects with a matte finish, plus visibly improves skin with three-serum technology.
Coverage: Full
Finish: Matte
Formulation: Liquid
Skin Type: Oily and Combination
SPF: 25
Highlighted Ingredients:
- UP302 and Vitamin C: Visibly reduces dark spots and uneven skin tone.
- Salicylic Acid: Re-texturizes skin‘s appearance.
- Hyaluronic Acid: Visibly plumps skin for a more youthful look.
Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.
What Else You Need to Know: This oil-free foundation provides full coverage and a matte finish for up to 24 hou
Size: 0.4 oz·ITEM: 2738185
Color: 2N26 - Sand - for medium skin with neutral undertones
$22.00
I normally wear Clinique Ivory 28. Seems to last about 6-8 hours, so not long wearing on me. ...I received so many compliments on my skin compared to other foundations! Definitely recommend!
What it is: An 86 percent skincare-based foundation with medium coverage and a naturally luminous finish that hydrates, smooths appearance, and visibly plumps and brightens skin rapidly and over time.
Coverage: Medium
Finish: Natural
Formulation: Liquid
Highlighted Ingredients:
- Hydra-Skin Booster Complex™: Mimics the hydrating effect of a sheet mask.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: Inspired by skincare sheet masks
Size: 0.28 oz / 8 g·ITEM: 2641470
Color: 59N Mahogany Neutral - very deep skin with a balance of warm & cool undertones
$40.00
My other favorite product to control my oil is Bare Minerals Matte Powder Foundation. I use Fair Ivory in that product....I used to wear powder foundations in my 20s to late 40s but now I’m in my 50s, most powder foundation looks caky, except this.
