Innovative Eye Shadows

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within. The palette features one Duochrome Metallic, a shimmery formula for a supercharged multi-chromatic glow; one Biodegradable Glitter, a plant-based glitter for instant sparkle; two Trio Chrome formulas with luxurious crushed flakes for serious shimmer; three Foil Shimmers softly blended with fine pearls for a foil effect, and 11 Velvety Matt

What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.

Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.

What Else You Need to Know: Natasha transforms her bestselling I Need a Nude Eyeshadow Palette into a must-have warm rendition. This palette contains peachy nudes, rich caramels, bronzy hues, and golden browns. It effortlessly creates natural, everyday looks to sparkling, ethereal glam. Alongside Natasha’s signature formulas, the new talc-free Slip Cream Matte provides a highly pigmented luminous-matte finish, while the new Metal Gloss eyeshadow adds a reflective dimension and liquid-like f

What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic foils.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This 18-well eyeshadow palette is packed with ultra-pigmented shades and innovative textures—all you need to create an everyday look, a grunge vibe, or sultry siren eyes—with minimal fallout. Define your lower lash l

What it is: A palette that is inspired by Natasha's bestselling Bronze Palette and features five warm-toned, creamy matte and metallic finishes perfect for summer.

Ingredient Callouts: Free of parabens and mineral oil.

What Else You Need to Know: This mini palette is inspired by Natasha Denona’s bestselling Bronze Eyeshadow Palette and brings together five warm-toned neutrals in creamy matte and metallic finishes perfect for summer or fall. These innovative, easy-to-use formulas offer the high performance and versatility Natasha is known for. This travel-size palette easily takes your look from day to night and allows you to complete a whole look on the go. These shades also wear beautifully on all skin tones.

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What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A collection of large eye palettes featuring switchable eyeshadows to create your own blends of shades, finishes, and textures.

What Else You Need to Know: Mega Mix is a large eye palette offering a multitude of textures and colors. It contains nine eyeshadows divided into trios, with various textures to use alone or in combination: Matte cream with a powdery finish, as well as metallic, 100% matte, and glittery eyeshadows.

Fearless Cool Nude contains a mix of cool gray and taupe shades. Rebellious Rosy Nude contains a mix of soft pink and plum shades. Wild Khaki Nude contains a mix of earthy khaki and brown shades. Fiery Warm Nude contains a mix of flamboyant gold and orange shades. These palettes can be personalized to your l

What it is: A collection of vegan, highly pigmented, pressed-powder single eyeshadows available in eye catching matte, shimmer, and glitter finishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This collection of stunning single eyeshadows comes in a variety of shades from neutral nude to vibrant matte, shimmer, and glitter finishes. Their silky texture guarantees intense and buildable coverage. They can be applied