hair paste

What it is: A sculpting cream pomade that defines and texturizes hairstyles with long-lasting, workable hold for a demi-matte finish and subtle shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Hold
- Shine

Key Benefits:
- The long-lasting hold and texture create a piece-y, workable style
- Perfect for sculpted, slicked-back looks and roughed up, frizz-free styles
- The creamy formula offers subtle shine without being stiff or sticky

What Else You Need to Know: Perfect for shorter hair lengths, this stylist-favorite texturizing cream provides long-lasting, medium hold to create sleek looks.

What it is: An overnight leave-on lip mask powered by Korean skincare to soften lips while delivering intense moisture and antioxidants while you sleep. Enriched with Berry Fruit Complex, Murumuru Seed, and Shea butter.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines/Wrinkles, Dryness, and Dullness

Highlighted Ingredients:
- Berry Mix Complex: Rich in vitamin C and antioxidants.

- Moisture Wrap™ Technology: Locks in moisture for long-lasting hydration.

Ingredient Callouts: Free of parabens and phthalates.

What it is: A lightweight, skin-improving mineral foundation that provides buildable sheer-to-full coverage with a natural, luminous finish.

Coverage: Medium

Finish: Natural

Formulation: Loose Powder

Skin Type: Normal, Dry, Combination, and Oily

SPF: SPF 30 and under

Highlighted Ingredients:
- Titanium Dioxide and Zinc Oxide: Provide mineral-based SPF protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky, soft-skin feel.
- Iron Oxides: Clean, mineral-based pigments for natural-looking color and coverage.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.

Coverage: Full

Finish: Matte

Formulation: Liquid

Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.

What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.

What it is:

An ultra-slim, retractable eyebrow pencil ideal for outlining and detailing brows with professional-quality precision.

What Else You Need to Know:

Features a perfect blend of eyebrow color and wax to deliver a high color payoff and add natural-looking texture and the appearance of a fuller brow. The ultra-fine tip mimics hair like strokes in sparse areas of the eyebrow, while the spoolie end blends for a natural-looking finish.

What it is formulated WITHOUT:

- Parabens

- Sulfates

- Phthalates

What it is:

A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.

What it does:

Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.

What it is: An oil-free lightweight foundation that masterfully diffuses the line between makeup and skin for undetectable coverage.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.