gold mascara

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A volumizing mascara that delivers up to 17 times more volume and up to 24 hours of ultra-dramatic wear—the buildable formula you love, now with more volume.

Formulation Type: Volumizing

Benefits: Long-wearing

Highlighted Ingredients:
- 2% Bonding Complex: Helps lashes look stronger and fuller.
- Onyx Black Pigments: Provide an ultra-black intensity.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: Lancôme’s most volumizing mascara&r

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: A long-lasting and smudgeproof volumizing mascara that enhances your eyelashes with up to 15 times more volume for a false-lash eye makeup effect.

What Else You Need to Know: The soft-fiber brush and wavy bristles wrap around the lashes from root to tip, volumizing and lengthening the lashes without smudging or flaking. The light, creamy, ultra-black mascara formula evenly coats eyelashes for buildable, clump-free volume that holds all day. Tested under ophthalmological control. Suitable for sensitive eyes and contact lens wearers.

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.
- Saffron Flower Extract: Strengthens lashes and prevents premature hair loss.
- Avocado Oil: Is rich in antioxidants that condition and strengthen lashes

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enriched with date fruit extract, avocado oil, and arginine to moisturize and protect, this ophthalmologist-tested mascara is like skincare for your lashes. It instan

What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.

What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.

Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake

What it is: An intense thickening mascara infused with omega fatty acid-rich castor oil to promote lush, dense-looking lashes with unbeatable shine and glossiness.

Highlighted Ingredients:
- Castor Oil: Promotes stronger, thicker, bolder-looking lashes while preventing breakage.
- Natural Wax Blend: Provides a buildable formula.
- Hemispherical Powders: Promote natural brilliance, shine, and glossiness.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: Say goodbye to thin, wimpy lashes. GrandeDRAMA's buildable, no-flake, vegan formula instantly lifts, lengthens, and adds volume to your lashes like never before.

What it is: An ultra-conditioning lash treatment primer that delivers volume to your lashes before you even apply mascara.

Highlighted Ingredients:
- Cellulose: Plant-derived thickening agent.
- Caranuba Wax: Emollient from the leaves of the carnauba palm to ensure a smooth application.
- Olive Esters: Help condition and protect lashes.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, and triclosan. This product is also cruelty-free and gluten-free.

What Else You Need to Know: This lash primer lengthens and strengthens with nurturing, plant-based conditioners to fend off flaking and fall-out.

What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type: Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.