eco friendly mascara

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash.

Formulation Type: Lengthening

Highlighted Ingredients: 
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is: A clean and volumizing award-winning tubing mascara that is water-resistant, lengthening and curling. Conditions lashes. Easy to remove with warm water.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Water Resistant

Highlighted Ingredients:

- 2% Argan Oil: Conditions lashes.

- Triple-Wax Mix and Film-Forming Agents: Volumizes and curls lashes and eliminates smudges.

- Next-Generation Tubing Technology:

What it is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating sensitive eyes.

Formulation Type: Volumizing

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What it is: A plant-based lash enhancing serum with clinically tested phytoactives that promote longer, thicker looking lashes.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Trifolium Pratense/Vigna Radiata Extract: Shows modulation of IGF1, BMP4, PDGF-A, DHT, and SMC3 during in-vitro testing.
- Acetyl Tetrapeptide-3 (Biomimetic Amino Acid Peptide): Helps support cellular matrices.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural-to-bold lash, with a clean, pigment-rich, and flake-free formula.

Formulation Type: Volumizing, Curling

Highlighted Ingredients:
- Carnuaba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Dervied Ester: Rich pigment payoff, boosts wear time.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Ultraclean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking, or transferring. Go natural to bold—in just a fe

What it is: A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.

Highlighted Ingredients:
- Arginine (Keratin): Fortifies and nurtures lashes.
- Shea Butter: Weightlessly conditions lashes.
- Beeswax: Nourishes lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Mascara that goes to extremes—naturally.

What it is: A mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources,

What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.

Formulation Type: Lengthening

Highlighted Ingredients:
- Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping.
- Plant-Derived Rice Bran Wax: Adds structure and length to lashes.
- Fatty Acids and Olive Oil Esters: Nourish and condition lashes.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes.

What it is: This mascara nourishes lashes while delivering volume and an eye-opening curl.

Formulation Type: Curling

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Floral Water: Comforts lashes.
- Jojoba Esters: Nourish the lashes.
- Cotton Nectar: Visibly fortifies and smooths lashes while adding shine.

Clinical Results: After an instrumental test on 25 subjects, results showed:
- The Dior Diorshow Iconic Overcurl Mascara nourishes lashes while delivering 24 hours of spectacular volume and eye-opening curl for a standout eye makeup look

What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Extract: Hydrates lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each c