defining mascara

What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

What it is: A vegan clean mascara that does it all—volumizes, defines, lengthens, lifts, and wears all day.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Lacquer Tree and Rice Bran Waxes: Act as a vegan and lightweight alternative to beeswax that help keep the lashes looking lifted.
- Castor Oil: With regular use, it is believed to help moisturize the lashes.
- Argan Oil: With regular use, it is believed to help soften and condition lashes.

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash.

Formulation Type: Lengthening

Highlighted Ingredients: 
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief.

What it is: A serum-infused mascara that lifts, lengthens, and defines with all-day stay; powered by a pentapeptide lash serum to visibly thicken lashes over time.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients: 
- Myristoyl Pentapeptide-17: A five-amino-acid peptide that visibly increases lash density over time.

- Vitamin B5: Moisturizes, prevents lash damage, and improves luster and sheen.

- Patented Emulsion Wax Blend: Wraps each lash in a strong, flexible coat, keeping them long and lifted.

What it is: An all-in-one, defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lash lift, and definition.

What Else You Need to Know: This mascara has the same brush and formula of the original all-in-one buildable mascara but comes in a travel-friendly mini size. The patented, oversize bristle-weave brush paired with the buildable, softening formula creates voluminous definition for the look of longer eyelashes without lash extensions or fake eyelashes.

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F

What it is: A lifting and lengthening waterproof mascara that holds curl and adds subtle volume for the most natural-looking, defined lashes possible.

Formulation Type: Lengthening

Benefits: Waterproof

Highlighted Ingredients:
- Monoi Oil and Marigold Extract: Condition, fortify, and strengthen lashes to look and feel healthier.
- Vegan Lash Lift Technology: Four vegan waxes bind together to lift, define, and keep each lash held up.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This smudgeproof, high-performing, clean mascara holds its own through sweaty days, tears, swimming, and late nights. The nourish

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus