Cool Summer Eyeshadow

What it is: A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes.

Highlighted Ingredients:
- Jojoba Seed Oil: Helps to nurture and gently moisturize the skin.
- Vitamin E: Acts as a natural antioxidant and helps to reduce free-radical damage.

Ingredient Callouts: Free of talc, sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A first-of-its-kind neutral-toned eyeshadow palette with 12 creamy, buildable shades curated for every skin tone with a featherlight, matte finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What it is: An eyeshadow palette that includes a captivating constellation of shades inspired by the elements of life that illuminate and intensify Natasha’s creative vision.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The My Dream Eyeshadow Palette contains two of Natasha’s favorite existing shades. It also introduces 13 brand-new shades, including a vibrant multi-chrome with a high-impact foiled

What it is: An iconic, moonlight-inspired palette with 12 universal, neutral shades in four finishes to create your most versatile, ethereal looks yet.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. These products are also cruelty-free.

What Else You Need to Know: Experience Mario’s artistic vision come to life with this limited-edition palette. Inside, you’ll find 12 buildable, blendable shades in four unique finishes to create versatile looks that last.

What it is: A universal must-have matte palette formulated to be easily buildable so that it can go from natural to dramatic without causing fallout.

Ingredient Callouts: This product is also paraben-free and cruelty-free.

What Else You Need to Know: Inspired by human skin tones from light to deep, this custom, pro matte formula has a featherlight creamy feel and applies evenly with medium buildable and blendable coverage. The timeless palette offers superior grip and adherence with minimal fallout for the cleanest application.

This Set Contains:
- 12 x 0.03 oz/ 1g Eyeshadows

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.

Ingredient Callouts: Free of parabens and mineral oil. These products are also gluten-free and cruelty-free.

What Else You Need to Know: Natasha Denona’s Mini Rose Eyeshadow Palette showcases a romantic rosy color story. Inspired by her Rose Cheek Duo and the I Need a Rose Lip Collection, it is perfect for on-the-go use. This palette showcases Natasha’s signature highly pigmented, ultra-blendable formulas. The palette features soft-pink, medium-lilac, and dark-taupe creamy mattes, alongside a rose duo chrome with a gold shift and a crystal baby pink sparkling foiled

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A collection of mini eyeshadow palettes with four base shades, plus one exclusive topper to transform and shift your eye makeup look to a new color dimension.

What Else You Need to Know: These mini eyeshadow palettes inspired by psychedelic gardens, include a light-reflecting glitter topper to use on its own or over other shades. The topper will allow you to shift all your makeup looks in a flash. The mirror is removable and conveniently sized to fit inside a purse. Hypnotic Yellow Sunflower is a sunny mix of yellows and oranges. Strange Red Poppy has dark and glamorous hues of red. Mystic Brown Mushroom is a combination of nude and earthy shades. Freaky Pink Rose is a fairy-like pink and rosy tones.

All palettes were developed

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Every shade in this travel-size eyeshadow palette is made with the iconic Naked formula to deliver blendable texture, highly pigmented color, and longevity without creasing. 

What it is: A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.

Ingredient Callouts: It is gluten-free and cruelty-free.

What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones.