Burgundy Lip Tint

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A lightweight + long-lasting liquid lipstick that delivers instant shine, glossy lips, and highly pigmented color that stays on for up to 16 hours.

Formulation Type: Liquid Lipstick

Ingredient Callouts: It is also vegan and cruelty-free.

What it is: A high-shine lipstick that has the rich moisture of a balm, sheen of a gloss, and buildable color of a lip tint in one step, without having to layer multiple products.

Formulation Type: Lipstick / Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients:
- 4HA: A blend of four hyaluronic acid molecules known to provide hydration.
- Jojoba Seed Oil: Helps smooth and soften dry lips.
- Meadowfoam Seed Oil: Helps soften dry lips and lock in moisture.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one p

What it is: A clean tinted lip balm with active levels of moisture-boosting ingredients and sheer color that builds with each swipe.

Formulation Type: Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients:
- Salicornia (Sea Succulent): Boosts hydration for smoother, more supple-looking lips.
- Rosehip Seed Oil: Replenishes moisture and provides antioxidant benefits.
- Shea Butter: Nourishes, conditions, and locks in moisture.

Ingredient Callouts: This product is cruelty-free and comes in recyclable packaging.

What it is: A clinically proven, non-sticky lip balm treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor that is safe for sensitive lips.

Formulation Type:  Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients: 
- Shea Butter: Boosts lip hydration and soothes skin.

- Jojoba Oil: Locks in moisture to keep lips soft and supple.

- Lysine: Prevents dryness and helps to smooth and soften lips.

Ingredient Callouts: Free of parabens, phthalates, and contains less than one percent synthetic fragrance. It is also gluten-free

What it is: A luscious, long-wearing lip tint that glides on effortlessly for a splash of moisturizing, kiss-proof color with a juicy, dewy finish.

Formulation Type: Lip Stain

Benefits: Hydrating, Long-wearing

What Else You Need to Know: 

Elevate your lip look with this moisturizing yet lightweight tint with a pretty, dewy finish that visibly smooths fine lines. The juicy formula gives lips all-day comfort and 8 hours* of moisture. The custom spoon-shaped applicator allows you to effortless outline your lips. 

*instrumental test on 28 participants

What it is: A matte, longwearing lip tint that gives lips smudge-proof color and moisture for a moisturizing, comfortable feel and soft-blur velvety finish.

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

What Else You Need to Know: A plush-matte lip tint with 8-hour* moisture and 8-hour* longwear that's smudge-proof and won't feather or bleed. The soft-focus blurring effect makes lips look smooth and velvety. Plus, the custom carved applicator easily outlines lips. 

*instrumental tests on 30 participants.