Blackest Black Mascara

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.

What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.

Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is: An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition, length, and curl for a dramatic, thick lash look.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Get up to 16 hours of wear with this mascara formula that is flake-resistant, smudge-resistant, transfer-resistant, and sweat-resistant.

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.
- Saffron Flower Extract: Strengthens lashes and prevents premature hair loss.
- Avocado Oil: Is rich in antioxidants that condition and strengthen lashes

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enriched with date fruit extract, avocado oil, and arginine to moisturize and protect, this ophthalmologist-tested mascara is like skincare for your lashes. It instan

What it is: A serum-infused mascara that lifts, lengthens, and defines with all-day stay; powered by a pentapeptide lash serum to visibly thicken lashes over time.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients: 
- Myristoyl Pentapeptide-17: A five-amino-acid peptide that visibly increases lash density over time.

- Vitamin B5: Moisturizes, prevents lash damage, and improves luster and sheen.

- Patented Emulsion Wax Blend: Wraps each lash in a strong, flexible coat, keeping them long and lifted.

What it is:
A spectacular waterproof mascara formula that curls lashes and adds volume.

What it does:
This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power of Diorshow Iconic mascara.The curved brush, inspired by professional hair care curling tools, styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging, and the revolutionary formula creates instant oversized volume and curl day after day.

What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.