Blackest Black Mascara

What it is:
A volumizing, waterproof mascara that separates and defines lashes.

What it does:
Glide on amped-up lashes with this ultradefining, smudge-proof mascara. The vitamin-enriched, clump-resistant formula deepens, darkens, and intensely thickens, while the curvy, hourglass-shaped brush evenly coats lashes—separating and defining—from root to tip.

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: A lengthening and defining mascara that creates flake-proof, smudge-resistant sleeves around every lash for up to 24 hours and removes easily with warm water.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Acacia Senegal Gum: Helps the formula stretch over lashes for length and definition.
- Berry Wax: Creates lightweight, velvety volume without weighing your curl down.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragranc

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.
- Saffron Flower Extract: Strengthens lashes and prevents premature hair loss.
- Avocado Oil: Is rich in antioxidants that condition and strengthen lashes

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enriched with date fruit extract, avocado oil, and arginine to moisturize and protect, this ophthalmologist-tested mascara is like skincare for your lashes. It instan

What it is: A serum-infused mascara that lifts, lengthens, and defines with all-day stay; powered by a pentapeptide lash serum to visibly thicken lashes over time.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients: 
- Myristoyl Pentapeptide-17: A five-amino-acid peptide that visibly increases lash density over time.

- Vitamin B5: Moisturizes, prevents lash damage, and improves luster and sheen.

- Patented Emulsion Wax Blend: Wraps each lash in a strong, flexible coat, keeping them long and lifted.

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F

What it is:
A spectacular waterproof mascara formula that curls lashes and adds volume.

What it does:
This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power of Diorshow Iconic mascara.The curved brush, inspired by professional hair care curling tools, styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging, and the revolutionary formula creates instant oversized volume and curl day after day.