best "My Lips But Better" shades

What it is: A cult-fave lip gloss, now with pure, creamy color and incredible shine, that instantly leaves lips looking smoother and more voluminous.

Formulation Type: Lip Gloss

Ingredient Callouts: Free of parabens and phthalates. It is also gluten-free, and cruelty-free.

What Else You Need to Know: The favorite feel-good, look-great lip gloss now comes in medium- to full-coverage color and zero shimmer. It’s buildable with full-intensity pigment and brilliant shine. The XXL wand applies in just one swipe with a non-sticky feel. It has an addictive peach-vanilla scent plus vitamin A to nourish lips.

What it is: A clinically tested, ultra-shiny gloss with immediate and long-term softening, hydrating, and visibly plumping benefits.

Ingredient Callouts: This product is cruelty-free and vegan.

What Else You Need to Know: This clean lip gloss feels wonderful to apply with a plush applicator that luxuriously hugs your lips. Immediately, lips feel comforted and appear ultra-shiny and smooth with less-visible lines and signs of irritation.

What it is: A pigmented, longwear lipstick with a creamy vegan formula infused with aloe vera and avocado oil that leaves lips feeling nourished and hydrated.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: With a new look and vegan formula, this hydrating lipstick gives you high-impact, long-lasting color in a single swipe. The collection includes 35 Los Angeles-inspired shades from sheer pink and everyday nude to bold red in three moisturizing, vibrant finishes: cream, matte, and shine.

What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.

Formulation Type: Lipstick

Benefits: Hydrating and Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and

What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties to leave lips soft, smooth, and anything but sticky.

Highlighted Ingredients:
- Hyaluronic Acid: Visibly plumps lips with immediate and long-lasting hydration.
- Salicornia Herbacea Extract: Improves hydration by up to 6,000 percent for smoother, more supple-looking lips.
- Meadowfoam Seed Oil: A rich, balmy oil that supports skin’s natural barrier to help lock in moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: A glossy, medium-pigment lipstick with luscious shine and a big dose of vitamin E and shea butter to lock in moisture for up to eight hours.

Formulation Type: Lipstick / Lip Gloss

Benefits: Hydrating

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: A luscious lip gloss and lipstick hooked up to give you Gloss Bomb’s explosive shine in this color-packed stick. Its moisture-lock formula is packed with caring ingredients to condition, nourish, and keep lips looking plump. 

What it is: A classic, creamy satin lipstick with a soft sheen.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What it is: AA clean, comfortable, creamy lipstick that wraps lips in moisturizing mango seed oil, lip boosting peptides and high-impact color.

Formulation Type: Lipstick, Lip Liner

Benefits: Hydrating

Highlighted Ingredients:

- Mango Seed Oil: Moisturizes and nourishes.

- Lip Boosting Peptides: Enhance natural volume.

- Hyaluronic Filling Spheres: Naturally plump and firm the look of lips and provide comfort and long-lasting hydration.

What it is: A lasting lip lacquer in Charlotte’s globally loved Pillow Talk shade.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This everyday gloss delivers long-lasting shine and fuller-looking lips—sans stickiness. The creamy-vinyl texture is enriched with lotus flower extract, an antioxidant that protects, hydrates, and soothes lips for a gorgeous, flawless, lacquered finish. The color stays in place for up to six hours without transfer.

The iconic, globally loved Pillow Talk shade now comes in the sumptuous silk finish of Lip Lustre for sexy, seductive, pumped up, supermodel lips. It’s the secret to pout perfection in seconds.