best daytime serum

Sephora customers often prefer the following products when searching for best daytime serum.

Serums are skin care treatments that deliver high concentrations of active substances to the skin. Serums are typically transparent, gel-based, or liquid.

$75.00

Using serums are my favorite part of skincare! A little goes a long way with this serum! ...It’s my holy grail day serum and I have given up on exploring other options....A truly gentle Vit C serum! LOVE!

What it is: A serum that delivers antioxidant protection, while brightening skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Pores, Acne/Blemishes, and Dullness and Uneven Texture

Formulation: Serum

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and contains less than one percent of synthetic fragrances. This product is also cruelty-free.

What Else You Need to Know: Magnesium Ascorbyl Phosphate is an oxygen-stable form of vitamin C that has been shown to help improve uneven skin tone including hyperpigmentation.

$89.00

Excellent serum for plumper, healthier and bouncier looking skin. ...The best serum!! My skin is so hydrated and looks so plump when I use this serum!

What it is: A serum with collagen amino acids, carnosine dipeptide, and polyglutamic acid that plumps skin’s appearance and visibly promotes, protects, and preserves collagen.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Pro-Collagen Preservation Complex with Collagen Amino Acids and Carnosine Dipeptide: Defends against collagen-degrading free radicals.
- Jojoba Ester and Polyglutamic Acid: Nourish and visibly plump for firmer-looking skin.
- Wild Indigo Extract and Arginine PCA: Restore skin’s visible radiance.

Ingredient Callouts:

$44.00

One of the best and most moisturizing serums I’ve ever used. ...This along with the mist is my daytime go-to routine!

What it is: This lightweight jelly-serum instantly absorbs to deliver skin-drenching hydration. Its formula helps to soothe dry skin and increase suppleness.


Skin Type: Normal, Dry, Combination, and Oily


Skincare Concerns: Dryness, Redness, and Uneven Texture


Formulation: Lightweight Serum


Highlighted Ingredients:
- Squalane: Infuses skin with penetrating, weightless moisture.

- Glycerin: Is a protective ingredient that attracts and holds water in even the driest skin.

- Skin-Calming Blend: Comforts and diminishes redness.

$77.00

Gifted by Kora Organics. Great serum. I use a retinal serum, but still use this in the daytime. ...I have sensitive, oily to combination skin, and using this serum once a day has not caused any issues for me.

What it is: A natural retinol-alternative serum that smooths the look of wrinkles and visibly firms skin while protecting it from future aging with a boost of nurturing antioxidants.
Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Uneven Texture, and Loss of Firmness and Elasticity

Highlighted Ingredients:
- Bakuchiol: Smooths appearance of fine lines and wrinkles and promotes firmer-looking skin.
- Alfalfa Extract: Targets signs of aging and helps smooth rough, damaged skin.
- Açai Stem Cell Extract: Defends skin from environmental stress and future signs of aging.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

$89.00

I have been using this serum both as part of my daytime and nighttime routines and I am already noticing that my face looks brighter the next day and that my fine lines are a little bit less visible!!...This Brightening Serum is so nice. I have added into my daytime skincare routine.

What it is: A visibly brightening and firming serum with 12-hour time-release vitamin C and ferulic acid that target hyperpigmentation and reduce the look of post-acne marks.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Skin Tone

Formulation: Serum

Highlighted Ingredients:
- 12-Hour Time-Release Vitamin C: Visibly brightens all day for rapid results.
- Ferulic Acid and Vitamin-C-Rich Japanese Plum: Visibly firm and support elasticity while boosting antioxidant protection.
- Pro-Glutathione Antioxidant Booster: Targets hyperpigmentation and delivers 13 times more antioxidant power to visibly brighten.

What Else You Need to Know: To optim

$85.00

This is a really beautiful serum. I’ve been using it during my daytime skincare routine and I love it! ...I love using makeup by this brand and decided to give this a try. I have a day time and night time skincare routine. I use this during the daytime routine and I find that my skin feels and looks more vibrant.

What it is: A two-in-one smoothing serum and glow essence, enriched with niacinamide and vitamin C, that visibly boosts moisture and radiance, brightens dark spots, and preps skin for makeup.


Highlighted Ingredients: 

- Niacinamide (Vitamin B3): Provides long-term hydration.

- Vitamin C: Fights dullness and visibly brightens skin tone over time.

- HydroGlow Fruit Complex and Cactus Flower: Delivers long-lasting moisture for a hydrated, healthy-looking glow.

$52.00

Best serum I have tried...Love this serum, this is a good find for people like me who don’t have a lot of success with typical hyaluronic serums. ...I've used this serum both in my AM and PM routines, and I like it best during the daytime.

What it is: A lightweight, fast-absorbing serum with hyaluronic acid that hydrates, visibly plumps, soothes, and restores the moisture barrier, leaving skin looking soft and supple.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness, Redness, and Loss of Firmness and Elasticity

Formulation: Serum

Highlighted Ingredients:
- Hyaluronic Acid: Intensely hydrates and visibly smooths.
- Grape Water: Hydrates and soothes; rich in antioxidants and prebiotics.
- Grapeseed Polyphenols: Rich in antioxidants and protects against free radicals.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need

$52.00

I adore this whole line - the serum and cream for every day and the correcting treatment for 'makeup' days. ...I really liked this intensive moisturizing cream from Dr Jart, it has helped me in these cold days to keep my face more hydrated, it also helped my skin with redness, I applied it for several days and the truth is that it did help me It calms my skin, it is somewhat dense but absorbs very well and the next day the skin feels super soft, which I recommend for dry, combination and sensitive skin.

What it is: A moisturizer for sensitive skin with soothing Centella Asiatica. This face cream instantly reduces visible redness and helps repair damage to the skin barrier. Derm tested.


Skin Type: Normal, Dry, and Combination


Skincare Concerns: Dryness and Redness

$128.00

So I received this item compliments of Influenster. Over the last 8 days I have used the Advanced Night Repair recovery serum. ...I saw the best results using the serum twice a day instead of just at night.

What it is: A super serum that features Estée Lauder’s Night Peptide to visibly reduce multiple signs of aging for a smoother, younger, more radiant look.

Skin Type: Normal, Dry, and Combination

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Exclusive Night Peptides: Supports skin’s visible renewal.
- Hyaluronic Acid: Locks in moisture.
- Antioxidant Power: Defends skin against free radical damage.

Ingredient Callouts: Free of phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It also comes in recyclable packaging.

$65.00

This is the first thing I’ve tried - and I’ve tried just about everything - that’s really helped my hyperpigmentation. Holy grail daytime serum!...The best dark spot serum...It can tingle a little when you put it on after you wash your face so I recommend putting it on after your other serums. I’ve used a lot of dark spot serums and this one has shown the most improvement.

What it is: A first-of-its-kind blend of 10 percent vitamin C and white shiitake mushroom that starts visibly degrading dark spots on contact and keeps working every day to discourage new ones from appearing.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- Vitamin C 10%: Acts as a potent antioxidant, visibly brightening and firming skin without causing irritation or losing stability.
- White Shiitake Mushroom Extract: Addresses the look of dark spots and discourages the formation of new ones.
- Licorice Root Extract: Calms the look of discoloration and fights the look of future dark spots

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“I *love* this serum! It's lightweight and absorbs into your skin super quickly, so it feels effective (as compared to other serums, which leave a sticky feeling or layer on your face”
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“I rarely leave any reviews, but this product helped my skin a lot. I have hormonal acne and once a month I get horrible breakouts”
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