Last Updated: August 28, 2023
What is the Beauty Insider Program? How do I earn Beauty Insider points? How do I achieve VIB Status? How do I achieve Rouge Status? Where can I go to find all of my Beauty Insider account information? What types of merchandise count for collecting Beauty Insider points? Can I earn Beauty Insider points at Sephora at Kohl’s (U.S. Only)? Can I earn Beauty Insider points on kohls.com, Hearst Shops, Instacart, and DoorDash? What happens to my points when I return items? What happens to my Beauty Insider points if part of my order is cancelled? How does Beauty Insider Cash work? Where can I find Beauty Insider Cash? How do I redeem? Can I redeem Beauty Insider Cash multiple times within a transaction? Can I use Beauty Insider Cash with other rewards and promotions when I am shopping? If I return an item that I used Beauty Insider Cash to buy, will I be refunded for the cash/points? What is the Beauty Insider Rewards Bazaar? What are Rewards? How do I Redeem Rewards? Can I return Rewards? Will I earn points when redeeming my Rouge Reward? What happens to my Beauty Insider Reward if part of my order or entire order is cancelled? What happens to my samples, sample bag or other promotional items if part of my order or entire order is cancelled? Are there any limitations to the number of Rewards that I can redeem? What is a Rouge Reward and who can use one? Where and how can I use my Rouge Reward? How quickly will I receive and be able to use my Rouge Reward after I redeem points for it? Can I give my Rouge Reward code to someone else? Can I use my Rouge Reward in conjunction with promotional discounts? What happens if part of my online order or my entire online order purchased with a Rouge Reward gets cancelled? Can I return or exchange an item purchase with a Rouge Reward? Does my Rouge Reward Expire? How can I redeem my Birthday Gift? What are Beauty Insider Store Events? I noticed that the Rouge private hotline is no longer part of the stated benefits. Is this still available to Rouge members? Do Points expire?
The Beauty Insider Program is our free rewards program in the United States and Canada that lets you earn points on all your merchandise purchases and redeem those points for rewards ("Rewards").
For every U.S. or Canadian dollar you spend (as applicable based on country of purchase) on Sephora merchandise online at www.sephora.com or www.sephora.ca, in Sephora retail stores, in Sephora at Kohl's stores (U.S. only), www.kohls.com, on Hearst Shops, Instacart, and DoorDash, Insiders, VIB and Rouge receive 1 Beauty Insider point when you provide or check out with the email address that is registered to your Beauty Insider account. For Hearst Shops, Instacart, and DoorDash, you must have a linked Beauty Insider account to receive points for Sephora purchases. We may offer bonus points events from time to time and in that circumstance the bonus points offer would apply. Separate terms and conditions will apply to each bonus points offer.
To achieve Very Important Beauty Insider status, spend $350 in a calendar year on Sephora merchandise purchased online at www.sephora.com or www.sephora.ca, in Sephora retail stores, in Sephora at Kohl’s stores (U.S. only), www.kohls.com, Hearst Shops, Instacart, or DoorDash. Visit the Terms and Conditions page to view full program rules.
To achieve Rouge status, spend $1,000 in a calendar year on Sephora merchandise purchased online, at www.sephora.com or www.sephora.ca, in Sephora retail stores, in Sephora at Kohl’s stores (U.S. only), www.kohls.com, Hearst Shops, Instacart, or DoorDash. Visit the Terms and Conditions page to view full program rules.
Your Beauty Insider page is your destination for everything Beauty Insider related. You can view your year-to-date activity and your current points balance, redeem points for Rewards and gifts and learn about your Beauty Insider benefits. To access this page, simply log in to your Beauty Insider account.
The value of "merchandise" for purposes of collecting points includes all products sold on www.sephora.com and www.sephora.ca, in Sephora retail stores, in Sephora at Kohl’s stores, or Sephora merchandise online at www.kohls.com, Hearst Shops, Instacart, and DoorDash. (Sephora merchandise only and only if you use your registered Beauty Insider email address for your order). It also includes payment for in-store services like Dry Bar Services and Brow Bar Services. The value of "merchandise" does not include e-gift cards, gift cards, a FLASH Shipping subscription, tickets for special Sephora-sponsored events, taxes and/or shipping. However, if a bonus points event applies to any of these non-merchandise categories, the bonus points event rules will apply. Visit the Terms and Conditions page to view full program rules.
Yes! When purchasing Sephora merchandise at Sephora at Kohl’s stores retail store locations, be sure to let our beauty experts know. Beauty Insider members that make a purchase at a Sephora at Kohl’s store or will accrue Beauty Insider points. Purchases made at Sephora at Kohl’s stores count towards VIB and Rouge status.
Yes! Sephora merchandise purchases made on www.kohls.com, Hearst Shops, Instacart, and DoorDash are eligible towards Beauty Insider points, as well as VIB and Rouge status, but only if you use your registered Beauty Insider email address at the time of the purchase. For Hearst Shops, Instacart and DoorDash, you must have a linked Beauty Insider account to receive points for Sephora purchases.
All points earned from a purchase, including bonus points, will be deducted from your account when merchandise is returned that was originally purchased using your Beauty Insider account. It is possible your account could have a negative balance after merchandise is returned.
Beauty Insider Points are awarded for all merchandise that is purchased. If an item is cancelled from your order, you will not be charged and you will not receive Beauty Insider points for that item.
All members can now redeem 500 points for $10 off their purchase at Sephora and Sephora at Kohl’s in-store and online. To redeem, Beauty Insider members need to have at least 500 points in their current point bank, and their purchase must be $10 or greater. Please visit sephora.com/beauty/terms-conditions-beauty-insider for all qualifications and exclusions.
Beauty Insider Cash can be redeemed at checkout, both in-store and online at Sephora and Sephora at Kohl’s stores. If you forget to select Beauty Insider Cash at checkout, you will have an additional opportunity when finalizing your payment method.
Members can redeem Beauty Insider Cash, 500 points for $10 off a purchase, once per transaction on qualifying purchases. Purchases must be $10 or greater.
Beauty Insider Cash can be redeemed at Sephora and Sephora at Kohl’s along with other rewards in the Rewards Bazaar, if you have enough points in your beauty bank. Promotions and Rewards that can be used in conjunction with Beauty Insider Cash include sample promos, credit card rewards, Rouge Reward and temporary product discounts like “oh snap”.
Beauty Insider Cash applied to your purchase is non-refundable. If you choose to return an item where you redeemed a Beauty Insider Cash Reward, you will be refunded for the price paid after applying the $10 discount.
Beauty Insider Cash can be redeemed at Sephora and Sephora at Kohl’s, along with other rewards in the Rewards Bazaar, if you have enough points in your beauty bank. Promotions and Rewards that can be used in conjunction with Beauty Insider Cash include sample promos, credit card rewards, Rouge Reward and temporary product discounts like “oh snap”.
Beauty Insider Cash applied to your purchase is non-refundable. If you choose to return an item where you redeemed a Beauty Insider Cash Reward, you will be refunded for the price paid after applying the $10 discount.
The Beauty Insider Rewards Bazaar is where Sephora offers Rewards in exchange for a certain number of accrued points ranging from 50 points to 100,000 points, from time to time and at Sephora's sole discretion. The Rewards Bazaar offers are for a limited time, while supplies last, and provided on a first-come, first-served basis. Quantities of each Reward are limited and client must be a registered Beauty Insider in order to redeem points for Rewards Bazaar offers. Rewards can only be redeemed in store or shipped to addresses in the US or Canada. Beauty Insider members may only redeem points for one of each reward per transaction and must have the sufficient number of Beauty Insider points in their Beauty Bank available at time of redemption. Points will be deducted at time of redemption.
Rewards available for redemption in stores do not require a merchandise purchase. Rewards valued from 50 to 749 points and all require a merchandise purchase if redeemed online. Merchandise does not include e-gift cards, gift cards, a FLASH Shipping subscription, a Play! Subscription, taxes or shipping.
Rewards valued from 750 points to 100,000 points offered online do not require a merchandise purchase and are provided with free standard shipping. Rewards redeemed for more than 750 points (and up to 100,000 points) without a merchandise purchase are not eligible for free samples and cannot be used in conjunction with other promotion codes or discounts during checkout. Beauty Insider points will be re-credited if a Reward redeemed for more than 750 points (and up to 100,000 points) is canceled by Sephora.
Rewards are non-transferable, have no cash value (unless required by law) and cannot be exchanged, sold or returned. Sephora is not responsible for lost, stolen or damaged rewards. Sephora and Sephora brands are not responsible for any taxes incurred by clients or guests. Some rewards may only be available to residents of a particular country (e.g., U.S. residents only or Canada residents only). Employees of Sephora and Kohl’s are not eligible to redeem Rewards valued from 750 points to 100,000 points. Rewards are subject to change, alteration, substitution, or termination by Sephora in its sole discretion at any time. See specific Reward offers for any additional terms and conditions.
Rewards are typically deluxe product samples, product bundles or experiences that can be redeemed in exchange for the corresponding number of accrued points from your Beauty Bank. Rewards between 50-749 points and all can be redeemed with a purchase of merchandise from Sephora online or in store. Rewards valued from 750 points to 100,000 points offered online do not require a merchandise purchase and are provided with free standard shipping. VIB and Rouge members also have access to exclusive Rewards such as full-size products, and Rouge members have access to a Rouge Reward valued at $100.
Once you have logged into your online Beauty Insider account on www.sephora.com, you will be able to add a Reward to your online basket from the Rewards Bazaar, or during the checkout process. When shopping in-store, you will see the Rewards Bazaar at the registers when you check out.
Unfortunately, Rewards may not be returned or exchanged for points or cash, for another product, gift card, or e-gift certificate.
You will not earn points on the $100 value of the Rouge Reward but you will earn points on any incremental dollars spent on merchandise in the transaction.
Beauty Insider Rewards less than 750 points can only be shipped with merchandise orders only. Beauty Insider Rewards from 750 points to 100,000 points can be shipped without a merchandise order. If the item that is cancelled from your order drops your points balance below the required points to redeem the reward, you will still receive the reward as long as other merchandise is being shipped. Points will be deducted from your account for the reward. It is possible your account could have a negative balance if you do not have enough points in your account because of the item cancellation. If your entire order is cancelled, any Beauty Insider Reward less than 750 points will not ship because a merchandise purchase is required; Beauty Insider Rewards from 750 points to 100,000 points will still ship.
Samples, Sample Bags and all other promotional items are shipped with merchandise orders only. If part of your order is cancelled, the Samples, Sample Bag and/or other promotional items in your order will ship with the rest of your merchandise order. If your entire order is cancelled, the Samples, Sample Bag and other promotional items will not ship because a merchandise purchase is required.
Due to limited quantities, you can only redeem one unit of any particular Reward from the Rewards Bazaar in a given redemption transaction. In addition, you may not redeem more than 10 of the same type of Reward SKU per year.
A Rouge Reward is a non-transferable $100 reward available to Rouge members in exchange for redemption of 2,500 Beauty Insider points, while supplies last. A $100 Rouge Reward then can be used online or in store for the purchase of merchandise only. Please note that the Rouge Reward can only be redeemed in the country where the Rouge Reward was purchased. Merchandise does not include e-gift cards, gift cards, a FLASH Shipping subscription, taxes or shipping. Employees of Sephora, Sephora at Kohl’s, and Kohl’s are not eligible to redeem points for Rouge Rewards. Rouge Reward cannot be applied to Buy Online, Pick Up In Store or Same Day Delivery orders. See terms & conditions for all exclusions. Rouge Rewards expire 90 days from the date of the confirmation email notifying you the Rouge Reward value is in your Beauty Insider account.
After you redeem points for a Rouge Reward in the Rewards Bazaar, you will receive a confirmation email within 24 hours notifying you the $100 reward is immediately available in your Beauty Insider account to use to purchase merchandise. If you have not received your confirmation email within 48 hours, please contact Customer Service at customerservice@sephora.com or by phone at 1-877-SEPHORA. The $100 Rouge Reward value will expire after 90 days from the date of the confirmation email.
A Rouge Reward is not transferable and may not be sold, transferred or assigned to anyone else. Attempts to transfer the code may invalidate the Rouge Reward. You can always use your Rouge Reward to purchase merchandise as a gift for someone else.
A Rouge Reward cannot be used in conjunction with any promotional discounts.
If an item from your order purchased with a Rouge Reward gets cancelled by Sephora because an item is unavailable, you will receive points for the prorated value of the Rouge Reward. If your entire online order purchased with a Rouge Reward is cancelled by Sephora, or if you voluntarily choose to cancel your order, you will receive points in the original value of the Rouge Reward, and the original Rouge Reward will be voided.
Items purchased with a Rouge Reward cannot be returned to Sephora stores or Sephora.com. Unused and unopened items can be exchanged in Sephora stores only for the exact same item (for example, if the item was damaged).
All Beauty Insider members are eligible to redeem one Birthday Gift per year during the month of their birthday. To see the different Birthday Gift options for your Beauty Insider status, please visit the Beauty Insider benefits page. To redeem in Sephora or Sephora at Kohl’s stores, provide a Cast Member with your registered Beauty Insider email address. No purchase is necessary when redeeming your gift in store. To redeem online, a merchandise purchase is required and the gift will be available at checkout. Merchandise does not include e-gift cards, gift cards, a FLASH Shipping subscription, taxes or shipping. Offer not valid on Hearst Shops, Instacart, DoorDash, or Shipt. If it is your birthday month and you are having problems redeeming your gift online, please email customerservice@sephora.com or call 1-877-SEPHORA (1-877-737-4672). Substitutions may occur. Valid while supplies last. This offer is subject to change, alteration, or termination by Sephora at its sole discretion at any time.
Beauty Insider members may receive invitations to Insider, VIB or Rouge only events. Because space is limited at these events, prior registration is required. Please follow the instructions in your invitation email to register for the event. If an event books to capacity, a waitlist will be created and clients will be notified of any open availability.
Yes, Rouge members still get a dedicated private hotline. Please call 1-855-55-ROUGE to speak with a Beauty Advisor.
We encourage you to redeem your points often, so that you get to experience the full benefits of the Beauty Insider program including product, gifts, experiences and events. All unredeemed points expire when you have not engaged in point activity associated with your Beauty Bank (through purchase or redemption for Rewards or Birthday Gift) for 12 months or more. If you have questions regarding the date of your last point activity or your last purchase, you may email customerservice@sephora.com or call 1-877-SEPHORA (1-877-737-4672) for more information. In addition, points will automatically expire if your Membership is revoked or otherwise cancelled.