Priming products your skin loves. Prep your skin with products containing skincare ingredients, like hyaluronic acid and vitamin C, that help moisturize, smooth, plump, reduce the appearance of redness, and fight signs of aging.
Skin tints are the key to achieving lit-from-within, dewy skin. Use your hands or a face brush to smooth on a tinted moisturizer, BB cream, CC cream, or light-coverage foundation with a radiant finish and you are good to glow.
For that "just got back from the beach" glow. With a brush or beauty sponge, use a bronzer one to two shades darker than your natural skin tone on the bridge of your nose, cheekbones, and temples for a naturally sculpted, sunkissed look.
Get a foolproof flush. With a cream, liquid, or stick blush, gently apply a sheer wash of color to the apples of your cheeks and blend outward using light, patting motions.
Glow on the go! Lightly swipe a highlighter stick across areas of your face that you’d like to make more prominent, like your cheek bones, Cupid’s bow, and the bridge of your nose. Gently blend the product in using your fingers or a beauty sponge.
Mascara is a must-have for everyday eye makeup. Starting from the root, wiggle your way up to the tip using a zig-zag motion for larger-than-life lashes.
Try the trend that doesn’t look like it’s going to end. With a precise eyebrow pencil, draw on hair-like strokes in quick flicks over any areas that could use some extra love. Just brush your brows upward using an eyebrow gel or wax to your desired shape.
A subtle flush of color on the lip for maximum impact. Get the look of lip blushing without the commitment and follow-up. Apply a "your lip, but better" shade of a lip stain or other lip product on top of lip liner that corrects any minor imperfections.
Don’t skip your lips! Apply a lip gloss, lip balm, or lip oil to keep your lips looking and feeling moisturized all day long.
Hybrid Skincare Primers Skincare that works and makes your makeup look last all day long… win, win! Whether you're looking to increase hydration, reduce hyperpigmentation, prevent breakouts, or protect from pollutants, these primers do it all. Multitasking has never looked better.
Lit-From-Within Skin Skin tints provide minimal coverage to help you achieve the look of an overall even complexion, while still letting your actual skin show through, making it the perfect choice for your everyday routine. They can range from BB Creams and tinted moisturizers, to light-coverage foundations. Because skin tints already provide us with a natural finish, we’re going to want to stray away from using a makeup sponge. Instead, work in light layers with your hands or a foundation brush to get the most coverage without wasting any product. For any stubborn blemishes, gently pat on a touch of concealer using your finger or a small brush. If your skin type is more dry, use a hydrating setting spray to lock in moisture. If you’re leaning towards the oily side, tap on a light layer of translucent setting powder face powder to keep your skin glowy, not greasy.
Sun-Kissed Bronzer Cream bronzers are the perfect way to effortlessly blend natural-looking color for an all-over, sun-kissed look, regardless of skin tone. Where you put it will depend on your face shape. Blending into the hollows of the cheeks will give a more contoured look, while placing bronzer higher on the cheekbones will give a more lifted look - the choice is yours. With our selection of matte, satin, and dewy finish cream bronzers, the post-vacation glow is yours to customize.
Pinched Cheeks Blush adds a natural flush of color to your complexion. Don’t forget that a little goes a long way, so it’s especially important that you work in thin layers. It’s a lot easier to build up its intensity than it is to take away (some of us had to learn this the hard way). With a light hand and a blush brush, flash a smile and apply either a cream blush (more suitable for dry skin) or a powder blush (best for oily skin) on top of the apples of your cheeks and slightly blend backwards.
Highlighter Sticks The easiest way to apply your highlighter. Simply swipe, blend, and go! Stick formulas are travel-friendly, come in all your favorite finishes, and don’t require an additional beauty tool to apply. Check out options with skincare ingredients, like hyaluronic acid or maracuja oil, for extra hydrating and plumping benefits. To amp up the fresh, glassy look, we recommend using a highlighter with a dewy finish.
Defined Lashes Selecting a mascara comes down to your lash goals, and we have a just-right pick for every priority. For when you want thick and defined lashes, our volumizing mascaras will boost your look in a big way with buildable formulas that add shape, fast-acting solutions with fierce appeal, and more.
Take your lashes to new heights with our lengthening mascaras that offer long-lasting lift, while our instant extension options create a professional-looking fanned-out finish. And when you want defined lashes that offer the best of both worlds, look to our double-ended mascaras. They feature a two-sided brush and allow you to enhance drama or elongate based on what you’re feeling that day.
Fluffy Brows Creating fluffy brows is a breeze with the right tools by your side. Start by brushing stray hairs upward with a spoolie or brow brush and then fill in gaps with a brow pencil. Short consistent strokes are crucial to achieving a natural finish, and our powerful pencils offer plenty of support.
Our oil-infused solutions allow for seamless building and blending, while our waterproof picks feature an extra fine tip for maximum precision. Next, lock your look in place with a brow gel. Enjoy stay-put shaping action with our fiber gels or give your fluffy brows more radiance with our tinted mousse formulas.
Blush Lips Add some life back to dull lips that will last from drinks through dessert. Lightly dab your favorite lip stain from the center of your lips toward the edges for a kiss-proof flush of color. Go for a "your lips, but better" shade or even a classic red for that just-bitten pop of color!
Luscious Lips Hydrated lips are key to an ethereal glow. Shine subtly with a lip balm or lip oil, or shine bright with a lip gloss. They will help your lips feel and look good all day long so you can kiss dull, dry lips good-bye.
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