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Brand Spotlight

Can’t-miss picks from PATTERN by Tracee Ellis Ross.

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PATTERN by Tracee Ellis RossPalo Santo Leave-In Conditioner for Curls & Coils
$49.00 ($72.00 value)
310
PATTERN by Tracee Ellis RossPalo Santo Curl Mousse for Curls & Coils
$23.00
382
BLACK OWNED AT SEPHORA
PATTERN by Tracee Ellis RossPalo Santo Hydration Shampoo
$21.00
197
BLACK OWNED AT SEPHORA
PATTERN by Tracee Ellis RossPalo Santo Curl Gel Crème
$28.00
91

Brand Spotlight

PATTERN by Tracee Ellis Ross

Inspired by her own journey, CEO and founder Tracee Ellis Ross created PATTERN to empower the curly, coily, and tight-textured hair community with thoughtfully created products designed to keep strands looking healthy and hydrated.

SHOP PATTERN BY TRACEE ELLIS ROSS

Image of brand founder Tracee Ellis Ross.

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Bestselling Hair Products, New Hair Products, Best Curly Hair Products in 2025, Black-Owned Beauty Brands, Luxury Hair Care, Black Owned Fragrance Brands, Black-Owned Skincare Brands, Black-Owned Makeup Brands, Black-Owned Clean Beauty Brands