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| Whether you've got curly cues or stick-straight strands, at some point you'll be affected by the dreaded frizz—the annoying change in hair texture that takes you from slick to static in any humid situation. But before you crawl under that hat, meet Living Proof, your new frizz-busting BFF that keeps moisture mishaps under control. The brainchild of a talented team of hair aficionados lead by an MIT professor, the goal was to find a breakthrough solution "from a physics standpoint" and not through the standard methods of creating a typical beauty product. Instead of traditional silicone-based solutions, Living Proof set out to create efficient formulas based on entirely new molecules using advanced technology, so your toughest hair challenges are solved from a fresh, new perspective. The result is a comprehensive collection of cutting-edge, humidity-resistant formulas that work for all hair types. Whether you prefer it curly or straight, the road to silkier strands just got that much smoother—and you're about to see Living Proof. |
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ARE YOU NEW TO THE BRAND?
Make These Products Your Introduction
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No Frizz Straight Making Styling Cream (Medium to Thick Hair)
$24
Silky Straight, Medium Strands
A velvety cream that tames medium to thick hair by combining ultimate frizz control with light conditioning—yet doesn't leave locks feeling greasy or weighed down. It's brilliant for smoothing split ends, too.
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No Frizz Straight Making Styling Spray (Fine to Medium Hair)
$24
Silky Straight, Fine Strands
A lightweight spray for fine to medium hair, this spritz dries fast and leaves locks incredibly shiny—without an ounce of frizz. It can also be used as a touch-up during the day, and it's great as a detangler for all hair types, too.
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No Frizz Straight Making Styling Treatment (Thick to Coarse Hair)
$24
Silky Straight, Thick Strands
A daily treatment for thick or coarse hair, No Frizz Straight Making Styling Treatment combines ultimate frizz control with deep conditioning—without weighing down locks. It's also a fab fix for processed or color-treated hair in need of some TLC.
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MUST-HAVES
Your Perennial Get-Pretty Favorites
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Shampoo, $10 - $24
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Conditioner, $10 - $24
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Wave Shaping, Curl Defining No Frizz Styling Treatment for Thick to Coarse Hair, $14 - $24
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Wave Shaping, Curl Defining No Frizz Styling Spray for Fine to Medium Hair, $14 - $24
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Wave Shaping, Curl Defining No Frizz Styling Cream for Medium to Thick Hair, $14 - $24
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Straight Making No Frizz Styling Treatment for Thick to Coarse Hair, $14 - $24
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Straight Making No Frizz Styling Spray for Fine to Medium Hair, $14 - $24
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Straight Making No Frizz Styling Cream for Medium to Thick Hair, $14 - $24
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