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Behind the Brand
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| Have you ever wondered what's the real story behind your favorite beauty brands? Like, the trip to Marrakech that inspired your favorite lipstick shade, or the major scientific discovery that spawned your skin cream. Or, of course, how each brand got started in the first place. From small family upstarts to Hollywood's biggest makeup artists, read on to hear the inspiring stories behind your favorite beauty companies. |
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Candy Star
Dylan Lauren's Sweet Retreat is Coming Soon to a Shower Near You |
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Dylan's Candy Bar is a true labor of love for founder and CEO, Dylan Lauren. As the daughter of legendary fashion designer Ralph Lauren, Lauren was immersed from an early age in the worlds of design, art, and fashion. Her passion for traveling combined with her voracious sweet tooth have led her around the world discovering the best in diverse selections of confections, candy, and chocolate.
As a self-professed beauty junkie, Lauren's goal was to extend her lifestyle brand and create a luxurious line of bath and body products that reflect her love of sweets yet still sophisticated enough for her discerning clientele. She partnered with experts in the beauty business who helped her learn how to create products that didn't contain additives like parabens, propylene glycol, or sodium laurel sulfates and aren't tested on animals.
By taking these highly effective formulas and "Dylanizing" them in kitschy and fun packaging inspired by everyone's favorite treats, this sweet and decadent line of products aptly named Re-Treat was born to indulge the hip and trendy clientele (a.k.a. candy girls) that flood the Dylan's Candy Bar stores and website.
From fashion royalty to budding beauty entrepreneur, Lauren is branching out into the world of indulgent body care with her yummy skincare line, Re-Treat— exclusively at Sephora. Together, both brands provide a sensory shopping experience that is a virtual playground for die-hard beauty and sweet-tooth junkies alike. |
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Coconut Bon Bon Body Smoothie Lotion, $16
Birthday Cake Batter Soda Pop Shower Gel, $16
Strawberry Licorice Candy Butter Cream, $22
Chocolate Cupcake Lip Saver, $8
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